Job Details Description At Apple Leisure Group, we care for people so they can be their best. We deliver distinctive experiences for our guests, while providing a world of understanding and care. We strive to be the first choice in vacation travel, enriching lives and uniting the world.
Grow your career as a successful Senior Digital Marketing Specialist (Latin America & Caribbean) within Hyatt Inclusive Collection. In this role, you will be responsible for leading the execution of the direct channel B2C digital marketing initiatives for 10 unique resort brands, targeted to the LAC region. You will also be responsible for helping drive the LAC digital marketing strategy with oversight from the Manager of Digital Marketing. As a crucial member of the Hyatt Inclusive Collection Direct & E-Commerce team, you will work closely with internal and external stakeholders to ideate and innovate our paid digital media tactics, optimize customer engagement, and deliver effective results against key business objectives while maintaining our brand identities.
A successful Senior Digital Marketing Specialist will: Lead execution of all Paid Digital Media (Search, Social, Programmatic Display & Video, Metasearch, etc.) for the LAC region. Execute a comprehensive digital marketing strategy to optimize marketing spend and achieve tangible results across paid digital channels including search, social, programmatic display & video, and metasearch with guidance from the Manager of Digital Marketing. Oversee the procurement and distribution of recurring paid digital media performance reports across all channels and provide actionable analysis; Assess campaigns against KPIs (Revenue & ROAS). Analyze campaign performance and recommend optimizations that can drive incremental revenue and improve return on investment efficiency. Work cross-functionally with the brand marketing and digital design teams to develop unique assets and tactics within the paid social media, search, and digital display channels and delegate to external agencies to directly affect the performance of the direct channel. Analyze and interpret or make deductions from our website/customer analytics and reporting as it relates to achieving critical business KPI's using advanced knowledge. Assist in the development of business cases for new marketing initiatives based on data-driven insights. Review digital marketing creative assets, messaging, etc. to maintain alignment with brand standards, product guidelines, and best practices. Maintain an in-depth understanding of industry trends, digital technology, and metric measurement while demonstrating the ability to recognize how they can impact customer acquisition, retention, and loyalty. Collaborate with internal teams and external partners to curate a testing schedule to enhance user experience and increase efficiency. Utilize first-party CRM and promotional data to help curate the digital audience strategy . Build a strong relationship with the digital AOR and other vendor partners to deliver excellent campaign execution. Partner with other internal colleagues on key cross-functional initiatives. A successful Senior Digital Marketing Specialist will have: Bachelor's or equivalent 4-year degree (Required fields: Advertising, Marketing, or related field). 3-5 years of experience in Digital Marketing with an acquisition-based focus. English and Spanish language proficiency. Experience leading the execution of digital performance marketing (paid search, display, social media, metasearch). Experience using GA4 and platform technologies (Google/Bing Ads, Facebook Ads Manager, DSPs, etc.). Comprehensive knowledge of web metrics & digital analytics to provide measurement of paid and owned/earned media channels. Experience pulling reporting from business intelligence visualization software (Power BI, Data Studio, Tableau, etc.). Ability to demonstrate advanced knowledge of digital audience segmentation and digital targeting techniques. MS Office (Excel, Word, and PowerPoint) proficiency. Ability to effectively prioritize and execute tasks in a high-pressure environment. Strong attention to detail with exceptional analytical and time management skills. Excellent written and verbal communication skills. Ability to achieve defined objectives, execute projects and effectively initiate solutions. Hospitality/travel industry experience a plus. About Apple Leisure Group As North America's only vertically integrated travel, hospitality and leisure management group, Apple Leisure Group is an industry innovator that combines the expertise of 14 leading brands. Our unique niche allows us the special opportunity to oversee every aspect of the travel experience, from the moment a guest books a trip to the time they return home. ALG consistently delivers exceptional value to travelers and strong performance to resort owners and partners by strategically leveraging the power of its portfolio of brands across five segments, comprising:
Vacations : The largest seller of vacation packages and charter flights in the U.S. for travel to Mexico and the Caribbean, moving approximately 3.2 million passengers annually through well-established vacation brands Resort Brand Management : management of 5-star and 4-star luxury resorts Destination Management Services : Best-in-class destination management services provided by Amstar® DMC and Worldstar® Loyalty Program : Exclusive loyalty program Unlimited Vacation Club® Technology Solutions : Innovative technology solutions provider Trisept Solutions®, connecting over 88,000 travel agents with leading travel suppliers. To learn more about the Apple Leisure Group advantage, visit appleleisuregroup.
About INCLUSIVE COLLECTION Inclusive Collection offers the luxury leisure market high quality Endless Privileges, UnlimitedLuxury and Unlimited-Fun vacations, where everything is included.
Our Values At ALG, we call our employees Colleagues, because we are more than just employees. We care for people so they can be at their best, we provide a world of understanding and care, and we deliver distinctive experiences for our guests. Our Values, by which we operate:
Empathy • Integrity • Respect • Inclusion • Experimentation • Well Being
ALG's Commitment to Diversity & Inclusion Living our purpose of caring for people so they can be their best means that we are committed to a workplace culture grounded in diversity and inclusion where Colleagues feel welcome and encouraged to fully participate in the organization. With the value of INCLUSION, we respect all the ways our Colleagues are individually unique and foster creativity and engagement in respectful environments.
Qualifications Skills Behaviors : Motivations : Education Experience Licenses & Certifications