.Senior Specialist Growth Media Who We Are Tinuiti is the largest independent performance marketing firm across Streaming TV, Google, Meta, and Amazon, with almost $4 billion in digital media under management and over 1,200 employees. With industry-leading expertise in search, social, Amazon and marketplaces, addressable TV, mobile apps, Influencer, Lifecycle, and more, Tinuiti understands that success requires both strategy and channel expertise. Our goal when we come to work every day is simple - to grow happiness. For our clients, their customers, our people and our partners. Growing happiness guides everything we do and our core values - Unleash Greatness, Never Stop Learning, Ignite Your Passion, Thankful Living, and Inspire Innovation & Change - inspire us to maintain a culture where our people take pride in their work and have fun doing it. We support 100% remote work for applicants who reside in the United States. What You'll Be Doing Execute and support paid media campaigns (paid search, shopping & paid social), including but not limited to account setup, strategy development, organization, and management. Ability to use reporting, analytics, and trend tools on a daily basis. Campaign set-up: keyword development, audience development, ad copy creation & testing, creative testing, account set-up, bid and budget management. Responsible for all basic tactical execution and campaign audits. Effectively prioritizes efforts to focus on delivering on the most important things; tracks and reports on campaign results, data analysis and participates in weekly client calls. Track and monitor reporting of campaign results on a daily/weekly/quarterly/yearly basis, including Quarterly Business Reviews & End of Year analysis. Ability to effectively communicate to various client personality profiles and roles from marketing manager to C-level points of contact. Support your pod's leadership in new business audit, pitches, and RFPs to help win new client logos. We'd Love To Hear From You If Research shows that while men apply to jobs when they meet an average of 60% of the criteria, women and other marginalized folks tend to only apply when they check every box. So if you think you qualify, but don't necessarily meet every single point on the job description, please still get in touch. Requirements 2-4 years of related paid media work experience. Experience with managing campaigns within Google, Microsoft, and Meta. Hands-on experience in managing monthly campaign budgets from $30k+. Ecommerce experience a plus. Advanced computer skills, particularly Microsoft Excel, PowerPoint, and Google Suite Products. Google Ads and Facebook Blueprint Certification a plus. Experience working in Google Analytics. Client management and client-facing experience. May require client travel for quarterly business reviews or new business pitches. Agency experience a plus
