Site Search Engineer Html Middle

Create a robust on-site search strategy for HP's digital direct business.Own on-site search regionally, contributing to company-wide knowledge by sharing the best practices with stakeholders.Ensure best relevancy for the on-site searches.Continuously increase the click-through rate and conversion rate for the keywords being searched on the stores.Optimize search bar results (pinning, boost, bury, synonyms, popular search keywords, redirects, etc.).Optimize search result page (SRP) - Facet optimization, product spotlights, category links, promotion banners, campaigns, etc.Plan and execute upsell & cross-sell campaigns on various real estates on the stores by leveraging the tool's capabilities.Work with e-commerce merchandising teams on a roadmap and create and execute optimization activities.Perform keyword research in coordination with business objectives to optimize the existing on-site search experience and define new opportunities.Address pain points for the search keywords and improve the relevancy/results accordingly.Quality control - ensuring the best relevancy and end-to-end experience (Audit & Analyze).Provide feedback to the merchandising team on the performance of keywords. Recommend plans to improve the click-through rate of low-performing keywords.Minimize search result pages with 0 results to avoid exits from the online stores.Communicate performance and initiative status to stakeholders in monthly business reviews.Stay on top of trends related to search and on-site search optimization and leverage applicable practices to fuel growth in the HP online store ecosystem.Leverage the tool to personalize on-site search experiences based on user behavior and browsing history.Needed: Data Analytics + Campaign management knowledge + Data Obsession.Technical Aspects: Not much technical knowledge required, a little bit of SQL knowledge, web analytics (HTML) is a plus.No interaction with the SEO Team. Only interaction with Merchandising + Adv teams NPI and campaigns. Analyzing Google Analytics data and making insights.Subset of e-commerce merchandising. Store operations experience.#J-18808-Ljbffr