Social Media Specialist

Social Media Specialist**Responsibilities**:- Development of yearly Digital marketing strategy, budgeting & planning- Effectively collaborate with team members (e-commerce specialists, copywriter, designer) and country managers to set goals and deliver them according to schedule- Development of social media content calendars for assigned regions and deployment of visuals on respective social media platforms timely- Develop a monthly budget plan and ensure timely execution of paid campaigns on FB, IG, Google & YouTube- Execute sale based campaigns on social & digital mediums to drive traffic to the company's official online store and e-commerce partner's website such as Amazon, Mercado Libre- Supervise SEO strategy and to make sure that optimization of assigned websites is moving in the right direction and in compliant with the latest Google algorithm updates- Check for the latest trends & practices and implement them wherever it is needed- Report performance of all digital marketing campaigns executed and assess them on a monthly basis- Liaison with a digital agency for the development of creative assets, PR, and Influencer marketing activities- Keep up-to-date on new social media, SEO, and SEM trends and adopt those new practices in the brand's digital strategyAbility to commute/relocate:- Remote - Mexico: Reliably commute or planning to relocate before starting work (required)