.ResponsibilitiesTikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and its offices include New York, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.Why Join UsCreation is the core of TikTok's purpose. Our platform is built to help imaginations thrive. This is doubly true of the teams that make TikTok possible. Together, we inspire creativity and bring joy - a mission we all believe in and aim towards achieving every day. To us, every challenge, no matter how difficult, is an opportunity; to learn, to innovate, and to grow as one team. Status quo? Never. Courage? Always. At TikTok, we create together and grow together. That's how we drive impact - for ourselves, our company, and the communities we serve. Join us.About the teamThe LATAM Product Strategy & Operations team at TikTok is a dynamic and diverse group focused on driving the success of TikTok's product offerings in Latin America.About the roleTikTok seeks an experienced product marketing professional with a measurement and digital marketing background to lead the go-to-market for advertising. As part of LATAM Product Strategy & Operations organization, the role involves close collaboration with headquarters product teams in a high-growth environment and the Sales teams. An ability to self-motivate, prioritize and influence partners are key skills. Candidates must have experience working with advertising products and have strong project management capabilities. This is a full-time hybrid position based in Mexico City.Responsibilities:Be responsible for part of Lead Ads and Core Ads in LATAM markets.Define the go-to-market strategy for TikTok's ever-evolving Lead Ads and Core Ads products. Partner with a range of cross-functional teams across the region to ensure flawless execution of this strategy.Set goals, manage launches, and implement activations to drive adoption. Collaborate with technical and operations teams to monitor product performance.Represent product in-market by demonstrating ownership of overall sales team understanding and acting as the conduit between market and HQ.Deeply understand the features of Lead Ads, Core Ads, and Digital advertising products; promote product operation plans focusing on revenue and performance as well as the needs of advertisers, and be responsible for growth and revenue.Monitor, research, and analyze the data of the market by industry, digging up problems and opportunities.Work with regional sales team and client solution team to identify market opportunities and client requirements.Act as the voice of the region in product; synthesize market insights and collaborate with Product Managers and Global product marketing teams to identify solutions.Sales enablement and product training.QualificationsMinimum Qualifications:Bachelor's degree or above
