Work closely with the Maritime & Trade Business Line Solutions marketers to deliver a variety of marketing activities including webinars, events and integrated programs. Focus is both regional and global programs working with product, sales and enterprise marketing teams.**Principal Accountabilities**:- Develops and delivers integrated marketing plans that meet the goals of the Maritime & Trade corporate initiatives and capitalize on market trends and opportunities- Manages digital demand generation campaign(s) including strategic input and execution- Manages the virtual events strategy for chosen focus areas of the automotive divisions- Determines appropriate communication vehicles and mix strategies to support integrated program objectives and performance targets- Innovates, integrates and implements new marketing technologies and tools to drive program performance- Establishes communication strategies for campaign efforts by audience, geography and segment- Works with sales to ensure program objectives are understood and communicated, campaign milestones are achieved and adjustments made based on requirements or market shifts- Coordinates with other marketing team members and key business leaders to schedule and orchestrate campaigns for maximum impact- Supports the sales efforts through print and electronic collateral, sales training and customer**Job Complexity/Scope Differentiators**:- Manages the execution of program marketing strategies- Supports day-to-day program management activities, e.G. Key Performance Indicator (KPI) tracking, reporting, preparing presentations and communications- Supports development of marketing toolkits and collateral**Knowledge and Skills**:- Good organizational skills, with the ability to multi-task and meet conflicting deadlines in a team environment- Ability to deal with a matrix organization that is geographically dispersed- Strong analytical, planning and process development skills- Solid communication and interpersonal skills- High level of accuracy and attention to detail**Equal Opportunity Employer**: