.Johnson & Johnson MedTech is the second largest, most innovative and comprehensive healthcare business in the world. The MedTech business of Johnson & Johnson offers an unparalleled breadth and depth of products, services and programs in the areas of orthopedics, general surgery, cardiovascular & specialty solutions and Vision. Our mission is to reach more patients & restore more lives with the best in healthcare innovation.Ethicon, part of the Johnson & Johnson Medical Devices Companies, has made meaningful contributions to surgery for more than 60 years from creating the first sutures, to revolutionizing surgery with mínimally invasive procedures. Our continuing dedication to Shape the Future of Surgery is built on our commitment to help address the world's most pressing health care issues and improve and save more lives. Through Ethicon's surgical technologies and solutions including sutures, staplers, energy devices, trocars and hemostats and our commitment to treat serious medical conditions like obesity and cancer worldwide, we deliver innovation to make a life-changing impact!**Key Responsibilities**:The Ethicon Regional Franchise Lead will direct the regional marketing strategy for the franchise for key platforms and specialties. This role will provide global alignment and representation of LATAM and ensure execution through Strategic and Marketing Planning, serve as a liaison with Local Marketing and Cluster Leadership and maintain business partnerships with key functional areas. This individual will also be responsible for BP Sales and P&L achievement for the Franchise.- Directs and coordinates the definition and deployment of the marketing strategy for the region. This includes key execution of the following critical processes: long term strategic planning, business planning, marketing plans, portfolio management and development, market trends analysis, new product launches, business performance tracking, digital marketing, and multi-channel marketing- Responsible for organization design to meet enterprise objectives