B2B Growth Strategist, 12 Month Ftc

Detalles de la oferta

.Join the team redefining how the world experiences design.Thanks for stopping by. We know job hunting can be a little time consuming and you're probably keen to find out what's on offer, so we'll get straight to the point.Where and how you can workOur flagship campus is in Sydney. We also have a campus in Melbourne and co-working spaces in Brisbane, Perth and Adelaide. But you have choice in where and how you work, we trust our Canvanauts to choose the balance that empowers them and their team to achieve their goals.What you'd be doing in this roleAs Canva scales, change continues to be part of our DNA. This will give you the flavour of the type of things you'll be working on when you start, but this will likely evolve.At the moment, this role is focused on:Strategy and BriefingCollaborate with SEO team to execute B2B SEO strategy, driving organic traffic, leads, and pipeline growth.Plan and prioritise web initiatives with cross-functional teams to meet business goals.Lead demand capture efforts to improve lead quality and conversion by aligning with sales and ops teams.Coordinate with content strategy teams to create assets and improve website journeys.Support CRO strategies by prioritising high-impact web experiments.Translate strategic ideas into clear briefs for execution across teams.Experimentation and InnovationDevelop and implement a growth experiment framework for the B2B website.Align marketing website projects with sales and ops goals, prioritising experiments based on ROI.Validate hypotheses, optimise learnings, and introduce innovative tools to scale strategies.Operational ExcellenceSet up infrastructure and playbooks for scalable experimentation.Secure resources and manage budgets for tools, technology, and content production.Collaborate across marketing, MarTech, and sales ops to align on operational roadmaps.Data & ReportingWork with data teams to report results and evolve attribution models.Partner with data scientists to drive proactive, data-driven strategies.You're probably a match ifYou have experience owning organic channels like SEO, website strategy, CRO, and content marketing, particularly for B2B audiences and SaaS products.You possess a strong understanding of various marketing channels (SEO, SEM, web chat, content marketing, product growth, sales enablement, referral marketing) and know how to build website initiatives around each.You have scaled complex inbound marketing funnels with proven tactics that drive significant results.You are experienced in reporting on channel impact across B2B metrics like leads, pipeline, and ARR.You are confident in working with senior stakeholders across teams and effectively communicating strategy and results.You have partnered with designers, content strategists, and engineers to bring concepts to life.You understand web analytics tools that help accelerate speed to market


Fuente: Jobtome_Ppc

Requisitos

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