You will increase brand awareness and increasing the market share of the paints and coatings category in the self-service (supermarkets) channel, detecting new business opportunities and capitalizing on market trends through actions in point of sale´, digital and social Networks of your own and Self-Service Chains. You will report to the Product Head. #LI-Hybrid**Key Responsibilities**- Product development based on a brand strategy that allows a better positioning of the brand in the self-service channel.- Develop communication campaigns and implementation of commercial activities that generate rotation at the point of sale.- Manage the allocated budget.- Develop the brand's MKT plan and its correct execution promptly in the different sales channels.- Generate the consumer-based marketing strategy.- Analyze the brands, the market, the competitor and the consumer to develop and implement appropriate strategies to achieve the established objectives.- Ensure correct brand use for physical and digital materials for any touchpoint.- Coordinate all areas involved in new product development: R&D, Formulation, Supplies, Plant, Packaging, Pricing, Logistics, and Synchrophony (GS1).- Manage communication plans to communicate the brand's seasonal campaigns, collaborating with external agencies and our teams.- Analyze campaign results, marketing strategies and brand performance in the market to detect business opportunities.- Management and administration of the brand's budget with quarterly indicators**Qualifications**- Bachelor´s Degree or Master Degree- English at advanced level- 3+ years of experience in a senior managerial position responsible of tasks mentioned above- Experience in budget management, market research, products launch and database such as Power BI, Nielsen, Scantrack.- Knowledge of distribution channels, product performance, and marketing digital.- Skills: Leadership, teamwork, strategical thinking.This job posting may have multiple locations listed.Benefits such as medical insurance, life insurance, bonus will be discussed in the interview process.**About us**:**PPG: WE PROTECT AND BEAUTIFY THE WORLD****The PPG Way**Every single day at PPG:**We partner with customers to create mutual value.****We are "One PPG" to the world.****We trust our people every day, in every way.****We make it happen.****We run it like we own it.****We do better today than yesterday - everyday.**Benefits will be discussed with you by your recruiter during the hiring process.