.**Digital Marketing Specialist / Abbott Diabetes Care Division****About Abbott**Abbott is a global healthcare leader, creating breakthrough science to improve people's health. We're always looking towards the future, anticipating changes in medical science and technology.**Working at Abbott**At Abbott, you can do work that matters, grow, and learn, care for yourself and family, be your true self and live a full life. You will have access to:- Career development with an international company where you can grow the career you dream of.- Superior benefits; medical insurance,- A company recognized as a great place to work in dozens of countries around the world and named one of the most admired companies in the world by Fortune.- A company that is recognized as one of the best big companies to work for as well as a best place to work for diversity, working mothers, female executives, and scientists.**The Opportunity**This position works out of our Mexico location in the Abbott Diabetes Care Division. We're focused on helping people with diabetes manage their health with life-changing products that provide accurate data to drive better-informed decisions. We're revolutionizing the way people monitor their glucose levels with our new sensing technology.**What You'll Do**- Strategically plan and tactically execute an Integrated Digital Business Plan for all channels. He/she will participate in the development of the Area Business Strategy; manage the development of appropriate digital campaigns for use across brands.- Understand customers' needs under changing market place, what makes them tick and how the market change is affecting them. Using that knowledge to innovate for them. This will include commissioning qual and quant research plus CEx design and research activities to help prioritize, shape and test proposed changes.- Take ownership of standardizing digital KPIs across brands to ensure adaptation of the digital KPIs to drive/support key decisions around spend optimization and resource allocation to drive ROI.- Support Customer Journey Mapping by analyzing touch points with the organization and maximizing loyalty opportunities