Descripción de la empresa--Do you want to join H& M on a journey, by acting in line with our values, having the right mindset and leadership
- If you are a true team player that would like to secure a strong relationship with our media agenr the sales market join us and take part in setting how we contribute to H& M-s business success.-Descripción del empleoThe Media Leads / CO / EC will contribute to added customer value, a strong brand, and increased sales by developing and overseeing customer-centric communication strategies across owned and paid channels. The role will work towards aligned and cross-functional goals, driving omni sales performance and customer-centricity. The role is responsibr securing a strong relationship with our media agenr the sales market ar briefing customer, brand, and sales goals by customer segment. The Media Lead serves as the key point of contar stakeholders within the sales market in all media-related discussions specific to a customer segment.This position is based in Mexico City, and reports to our Regional Head of Media in Sales Market / CO / EC, our Media Leads will also have an indirect reporting relationship to the / CO / EC Customer Activation Manager.-Key Responsibilities include--:
- Communications/Media Planning-- Maintain strong understanding of regional communications plan and adjust with local deviations based on insights about customer segments, commercial patterns, and growth targets Develop a daily and weekly customer communication plr all paid and owned channels, including site and store communications through collaboration with Commercial and Customer Activation teamsKnow our customers and ensure that insights are infused in communications planning; seize opportunities to drive new customer acquisition and retention--Media Campaign Management-- Based on global strategies, manage the planning, implementation, allow up of local paid media strategy Brief and coordinate media and communications plan with media agencies to ensure optimal execution;serve as key point of contar agencies Brief and coordinate communications plan to regional content teams and production hub Drive successful implementation of global marketing campaigns across all bought media Partner and collaborate wishion PR team on holistic media strategy and align on key opportunities Perform media audits to ensure media buying efficiency, aP with agencies as necessary Identify customer growth potential connected to media investments in partnership with--Media/Activity Budget allow Up-- Perform analyses and share overall as well as customer segment or media channel-specific results and learnings on a weekly and monthly basis Perform weekly and monthly analyses of total online traffic and revenue per marketing channel Partner with Regional Digital Media Manager, Paid to drive allocation of paid brand and consideration media budget investments to different customer groups and media channelllowing up on ROI--Requisitos--:
Besides your personality we see that:
Bachelor-s degree in Marketing, Communications, or Business - years of Importante empresa in marketing or media roles Operative media planning Importante empresa Experienom planning activity calendar multiple channels Experienom setting and managing large media budgets Competence within digital/tech and omni ways of working preferred Strategic thinker with broad marketing and media skills Expert in paid brand and consideration channels (TV, OOH, OLV, Display, Social, Print) Understanding of local media landscape and how media agencies operateHighly analytical, structured, organized, and efficient Strong verbal and written communication skills Up to % international travel required --Fluent in English--Información adicional--Additional Information--We-re more about personality and competence than qualifications, so don-t worry if your skills aren-t a perfect match. We are looking to have a mix of people that work in a way that optimizes our decision making, team performance and ultimately helps us reflect, respect and relate to our employees and customers. This is a permanent position based at our --Mexico City Support Office--.