**You Lead the Way. We've Got Your Back.**At American Express, we know that with the right backing, people and businesses have the power to progress in incredible ways. Whether we're supporting our customers' financial confidence to move ahead, taking commerce to new heights, or encouraging people to explore the world, our colleagues are constantly redefining what's possible — and we're proud to back each other every step of the way. When you join #TeamAmex, you become part of a diverse community of over 60,000 colleagues, all with a common goal to deliver an exceptional customer experience every day.**JOB DESCRIPTION**Work with Testing and learn methodology and know how to work under SMART objectivesResponsible for generating acquisition strategies in Google media (SEM, Discovery, Performance Max)Responsible for optimizing the budget in Google based on business results, taking care of the costs per acquisition and ROI'sCoordination with the ACQ Marketing team for the generation of necessary pieces for the correct implementation in Google formats.Generate segmentation strategies on marketing campaigns to enrich the conversion middle funnelAnalyze the results in the MCC and internal sales reports to generate strategies focused on continuous improvementFollow up the strategy and the correct implementation of the campaigns in GoogleYou will have to analyze the performance of Keywords, Adgroups and campaigns to pursue the proposed KPIsCoordinate the agency to have the desired performance in GooglePresent weekly, fortnightly and/or monthly results to direct managers with the aim of finding learnings and next stepsIt will generate segmentation strategies to bring new customers considering Lool a likes, Custome audiences, Audience in Market / Affinity, Remarketing lists and audiences generated from first Party data (Px on the site)It will be in charge of being able to analyze the upper funnel and the lower funnel to get CPA per approved cardcleaning keywords on a daily basis and proposing new queries in paid search campaigns.Execute, test, collect and analyze data to optimize campaigns and obtain maximum ROI in campaigns.Will have relationship with central teams and local teams to propose improvements in SEO strategies to improve the ranking and therefore the improvement of acquisitionsIt is also in charge of spaces in the portal with acquisition objectives that add to acquisition objectives**QUALIFICATIONS**Bachelor of Marketing, Administration, Finance5+ years of experience in project managing, preferably digital projects. 5 experience in digital marketingExtensive knowledge in optimization platform (MCC & SA360)That has recent certification last 3 or 4 yearsAbility to manage different prioritiesThat knows how to work under pressure pursuing objectivesCan work with core teamsThat has knowledge about Data platforms (Omniture, Google Analytics)Basic knowledge in SEO and Unreferal tracksFluent English